In just a few short years, iQIYI has surpassed Youku and Tudou in the field of online video, ranking first in the current video APP monthly active list and third in the domestic APP monthly active list (up to 535 million, second only to QQ). ; This year has completed the listing, it can be said that the scenery is infinite. Some people even said: "This is a capital-intensive industry. It basically doesn't matter whether the product experience is good or not. It's all about content copyright, and in the end it's money."
There is a certain truth to this sentence.
Derived from this current business model is a long-term copyright war between players such as iQiyi, Tencent Video, Youku, Tudou, etc. Every year business email list after the battle, you will find that in addition to making small fresh meat and producers earn pots With a lot of money, there is only a small profit margin for video players. But I can’t fully agree with this sentence, because whether a product can make users like it and continue to use it essentially depends on whether the user is satisfied after the experience; and the most important thing to be satisfied is whether the core needs are fully satisfied. For video and music products, the core requirement is to have resources and play them, so having resources is not the only decisive factor for users to be happy.
Just like NetEase Cloud Music, although it does not have the advantages of Kugou and QQ Music in the song copyright library, it has brought users the atmosphere of the comment area and the immersion of the soul in the product design, and has gained a large number of iron fans. They even often download songs from other platforms and listen to them in NetEase Cloud.
Therefore, it is very necessary to invest more human and financial resources in product polishing and work hard, so as to highlight our second core competitiveness and brand characteristics when the expensive content copyright battle is difficult to win or lose, and win more The heart of many users.